Marketing That Moves.
Influence That Matters.
Led by Nicole Heriman, former Sony Electronics strategist and digital marketing leader, Authentic Influence helps growth-stage brands scale through influencer campaigns, social strategy, and brand activation with hands-on support across content, partnerships, and launches.
Whether you’re building a creator program, optimizing your content engine, or launching a new product, I’ll help you grow with clarity and impact.
Meet Nicole Heriman
Nicole is a passionate storyteller, strategist, and former Sony Electronics leader who has directed multi-million-dollar marketing campaigns and built high-performing influencer programs. Her work has launched global creator networks, award-winning brand activations, and game-changing social strategies.
Before Sony, Nicole spent six years leading PR, influencer strategy, and experiential marketing at SKLZ, a fast-growing performance training brand. There, she developed athlete partnerships, secured major media wins, and led trade show activations and grassroots campaigns that elevated brand awareness nationwide. Today, she brings that multi-disciplinary expertise to growth-stage brands as a trusted partner in building what’s next.
Services
Influencer Campaigns
End-to-end strategy, sourcing, and management of influencer campaigns, ambassador initiatives, affiliate programs, and product seeding efforts that drive measurable brand impact.
Social Strategy
Social media cleanups, platform audits, and content planning systems built to grow visibility, improve engagement, and bring clarity to what you post, where you post, and how often you show up.
Brand Strategy & Activation
Strategic, cross-functional support to help brands grow — from trade show prep and product packaging to campaign development and execution across channels.
Proven Results
50+
Campaigns launched
800+
Creators activated across campaigns
200m+
Impressions/year from influencer programs
What Clients Say
❞
Nicole’s ability to lead, execute, and scale programs is unmatched, and her passion for her work shines through in everything she does. If you’re looking for someone who can truly elevate your marketing efforts, Nicole is the person you want.
Josh Connor
Sony Electronics
❞
Nicole is professional, approachable, and an absolute joy to work with. I highly recommend her to any team looking for a passionate and skilled marketing leader who knows how to build meaningful relationships and drive results.
Quay Hu
Photographer/Creator
❞
Nicole’s ability to synthesize complex activations with multifaceted goals is extremely admirable, which only demonstrates her experienced and holistic perspective on influencer marketing.
Lily Dempsey
Sony Electronics
Let’s Grow Something Real
Whether you’re launching a new product or scaling your content engine, Authentic Influence delivers strategy that drives results — from idea to execution. Let’s talk about what that could look like for you.
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